10 Business Intelligence Best Practices for 2025

The global market for business intelligence is growing, and experts predict it will reach $41.94 billion by 2030.

For leaders, professionals, and stakeholders in various industries, incorporating business intelligence into their work processes is essential for staying competitive, optimising data-based strategies, and making well-informed decisions.

As we approach 2025, noticeable Business Intelligence best practices are emerging. This article will detail the top 10 Business Intelligence practices for 2025 and beyond. 

What Is Business Intelligence?

Business Intelligence (BI) involves using technologies, processes, and tools to gather, blend, examine, and showcase business information for organisations. The main aim of BI is to aid organisations in making better decisions.

Let’s tackle some BI best practices. 

Business Intelligence Best Practices for Success

By following these practices, businesses can build a strong foundation for their BI initiatives in 2025. Enabling them to make better-informed decisions and stay ahead of the competition.

1. Define Clear Objectives

Clearly define the objectives of your business intelligence initiative.

• To define clear objectives, understand your business goals and how data can support them. For example, a retail company aiming to increase online sales might analyze customer behavior on its website to improve the user experience and drive conversions.
• Once the objectives are defined, break them down into specific metrics or Key Performance Indicators (KPIs) that will be used to measure progress. This could include conversion, average order value, or customer retention rates.

Templates for defining BI objectives and KPIs, such as the business impact analysis (BIA) template, are available online.

2. Foster a Data-Driven Culture

Foster a culture where data is valued and used to make decisions at all levels of the organization.

• Foster a data-driven culture by promoting the importance of data in decision-making across all levels of the organization. This could involve organizing workshops or training sessions to improve employee data literacy.
• Encourage employees to use data to support their decisions. For example, instead of relying solely on intuition, a marketing manager could use data from past campaigns to optimize future marketing strategies.

This guide from MIT will help you build data literacy in your company.

3. Choose the Right BI Tools

Select BI tools that align with your organization’s needs, capabilities, and budget.

• When choosing BI tools, consider your organization’s specific needs, your data’s complexity, and your team’s technical expertise. For example, a small business with limited technical resources might opt for a user-friendly, cloud-based BI solution.
• It’s also important to consider the scalability of the BI tool. As your business grows, you’ll want a tool that can grow with you and handle larger volumes of data and more complex analyses.

For an in-depth comparison of some BI tools, read our article on Power BI vs Tableau. 

4. Emphasize Data Quality

Ensure that your data is accurate, complete, and consistent. 

• Data quality is crucial for reliable insights. Establish data quality standards that outline how data should be collected, stored, and maintained. For example, a healthcare provider might have strict protocols for recording and updating patient data in their systems.
• Regularly audit and clean your data to ensure it remains accurate and up to date. This could involve running automated data validation checks or manual reviews of data sets.

5. Foster Collaboration Between IT and Business Teams

Encourage collaboration between IT and business teams to ensure BI initiatives align with business goals and requirements.

• Collaboration between IT and business teams ensures that BI initiatives align with business needs. This could involve regular meetings between the two teams to discuss project requirements and progress.
• Involve business users in the BI development to ensure the final solution meets their needs. For example, a retail company might involve its sales team in designing a new sales performance dashboard to ensure it provides the right insights for driving sales growth.

6. Implement Security Measures

Protect your data and BI infrastructure from unauthorized access, breaches, and other security threats.

• Implement security measures to protect your data and BI infrastructure. This could include data encryption, multi-factor authentication, and regular security audits.
• Train employees on best practices for data security to minimize the risk of data breaches. For example, employees should be educated on recognizing phishing attempts and handling sensitive data securely.

7. Craft Intuitive BI Dashboards

Design BI dashboards that are user-friendly, intuitive, and provide actionable insights.

• When designing BI dashboards, consider the needs and preferences of the end users. This could involve conducting user surveys or interviews to gather feedback on what information is most valuable to them.
• Use visualizations that effectively communicate key insights at a glance. For example, a bar chart showing sales performance by region can quickly highlight which regions are performing well and which need improvement.

8. Empower Users with Training

Provide training and support to empower users to use BI tools and interpret data effectively.

• Provide training that is tailored to the specific needs of different user groups. For example, a data analyst might require more technical training in using advanced analytics tools, while a sales manager might need training in interpreting sales reports.
• Offer ongoing support and resources, such as online tutorials or a knowledge base, to help users continue to develop their skills over time.

9. Continuously Monitor and Evaluate

Continuously monitor the performance of your BI initiatives and evaluate their impact on business outcomes.

• Continuously monitor key metrics to track the performance of your BI initiatives. This could involve setting up automated alerts for when certain metrics deviate from expected values.
• Regularly gather feedback from users to identify areas for improvement. For example, if users find a particular report difficult to understand, it may need to be redesigned for better clarity.

10. Drive Continuous Improvement

Foster a culture of continuous improvement where BI processes and practices are regularly reviewed and refined.

• Foster a culture of continuous improvement by encouraging feedback and being open to making changes based on that feedback. This could involve setting up regular feedback sessions with users to gather their input on improving BI processes.
• Use data from your BI system to identify areas for improvement. For example, if a marketing campaign didn’t perform as well as expected, you could use the data to analyze what went wrong and make adjustments for future campaigns.

Real-world Success Stories of Business Intelligence Transformations

Let’s explore some real-life examples where organisations used Business Intelligence (BI) to adapt and thrive in their industries.

1. Boosting Profits with Smart Data Use

Picture a big retail chain that needed to improve its inventory management for better profits. They used BI tools to analyse customer buying patterns, inventory changes, and seasonal trends. This detailed analysis helped them manage inventory better, reduce excess stock, prevent stock shortages, and ultimately increase their profits. For more insights on improving inventory management, learn more here.

2. Customising Success for Each Customer

In online shopping, a forward-thinking platform used BI to understand customer data better. They created targeted marketing plans by dividing their diverse customer base by demographics, behaviour, and past purchases. The result? Increased customer engagement, personalised promotions, and a significant rise in conversion rates and customer loyalty. For a real-life example of how to analyze customer behaviour, read our Case Study.

3. Making Supply Chains More Efficient

A big manufacturing company transformed its supply chain using BI. BI tools helped them monitor in real-time, find bottlenecks, optimise production schedules, and reduce lead times. The result was a more efficient supply chain, saving costs, improving efficiency, and making it easier to adapt to market changes.

4. Improving Patient Care with Analytics

A forward-thinking hospital used BI to change how they care for patients. By studying large datasets with patient information and treatment outcomes, the hospital optimized how it allocated resources, improved operations, and raised the standard of patient care. Predictive analytics helped them anticipate patient admission rates, ensuring timely and efficient staff deployment. To understand a use case of BI in the healthcare industry, read our Case Study.

Conclusion

Looking ahead to 2025 and beyond, the world of business intelligence is changing fast. As we make decisions based on data, it’s super important for your business to stay on top, and following the best practices is the way to go.

ScaleUpAlly has the latest and best Business Intelligence services. We’ve designed them to help your business scale. You will keep up with the latest trends and be a leader with us.

Don’t wait – take action now and use the skills of our ScaleUpAlly team. Let’s work together to reach new goals for your business.

These real-world stories show how BI can transform different industries. Whether in retail or healthcare, the key takeaway is clear – using BI effectively leads to informed decision-making, operational efficiency, and long-term success.