Familov
Scalable Multivendor eCommerce Platform for Groceries and Mobile Recharges
Sector
Retail & eCommerce
Services
Website & App Development
Team Size
6
Engagement
Agile (Scrum)
Introduction
Familov is a Europe-based multivendor eCommerce platform that allows local retailers to sell groceries and mobile recharge plans directly to customers. With the growing demand for digital access to essentials, the platform aimed to deliver a reliable, vendor-friendly, and customer-focused shopping experience.
ScaleupAlly collaborated with Familov using an agile development model, working closely with designers and product managers to deliver a fast, responsive, and scalable platform—powered by seamless Stripe-based payment functionality and vendor management tools.
Methodology and Solution
We adopted an agile, sprint-based approach to build and iterate on Familov’s core features and workflows. Key development highlights include:
- Multivendor Architecture: Enabled sellers to manage their own storefronts, upload products, set prices, and track orders independently.
- Real-Time Product Listings: Built dynamic front-end views for groceries and recharge categories with real-time stock and pricing updates.
- Stripe REST API Integration: Integrated secure Stripe payment flows for customer checkouts, order confirmations, and vendor payouts.
- Vendor Dashboard: Developed a clean, easy-to-use dashboard for retailers to manage listings, orders, payments, and performance.
- Mobile Recharge Flow: Implemented logic to process mobile recharge purchases alongside groceries within the same cart and checkout.
- Collaborative Workflow: Maintained weekly standups and cross-functional syncs with the design and project management teams to ensure aligned feature delivery.
Results
Familov now offers a unified platform for both daily essentials and digital services. Our development efforts ensured a flexible infrastructure to support vendor onboarding, secure payments, and real-time order management.
- Multivendor functionality enabled sellers to go live with minimal onboarding time.
- Customers can now buy groceries and mobile plans in a single, streamlined cart flow.
- Stripe integration ensured PCI-compliant, secure, and seamless payments across Europe.
- Vendor dashboards improved seller engagement and transaction visibility.
- Performance-optimized frontend increased page load speed and reduced bounce rate.
- Agile iterations allowed for faster deployment of new features based on real-time feedback.
Conclusion
ScaleupAlly’s collaboration with Familov resulted in a robust multivendor marketplace tailored to the evolving needs of Europe’s retail sector. The platform now empowers local sellers to digitize their offerings while giving customers a frictionless way to shop for essentials and services—all from one place. The modular build also ensures future scalability across regions and verticals.
What our customers say
Working with ScaleupAlly was a smooth and rewarding experience. Their technical understanding and agile process helped us build the right product at the right speed. The team worked closely with our designers and PMs, ensuring every feature—from vendor onboarding to Stripe integration—was handled with care. We’re proud of what we’ve launched together.
