Medkart is an Indian e-commerce platform that aims to educate people about generic medicines and promote their use by providing a wide range of generic medicines at affordable prices. The platform also offers healthcare products and services to its customers.
Methodology and Solution
Medkart collaborated with ScaleupAlly to enhance its platform’s features and improve its backend. The project was divided into several phases, and the team worked on each phase for two weeks to deliver a functional and optimized product. The team used the Agile methodology to ensure timely delivery and customer satisfaction.
The ScaleupAlly team added several features to the Medkart platform, including a chatbot, a medicine reminder, and personalized recommendations based on users’ previous orders. The team also optimized the platform’s search functionality, making it easier for users to find the medicines they need. Furthermore, the team integrated the platform with several payment gateways, making it convenient for users to make payments.
To improve the website’s performance and scalability, the ScaleupAlly team migrated the backend to AWS EC2 and RDS, which increased the platform’s response time and reduced downtime. The team also optimized the database and used caching techniques to improve the platform’s speed.
The collaboration between Medkart and ScaleupAlly resulted in a user-friendly, scalable, and personalized e-commerce platform. The new features added to the platform, such as the chatbot and medicine reminder, improved user engagement and retention. The optimization of the platform’s backend increased its performance and scalability, resulting in faster response times and minimal downtime.
Medkart’s partnership with ScaleupAlly helped the platform increase its market share and gain recognition as a reliable and affordable provider of generic medicines and healthcare products in India. Today, Medkart is well-funded and blooming in the Indian market, thanks to its commitment to promoting generic medicines and empowering its customers with knowledge and choice.
$3 Bln P/A
Medkart’s collaboration with ScaleupAlly resulted in the development of a user-friendly, scalable, and personalized e-commerce platform that has improved user engagement and retention. The platform’s new features, such as the chatbot and medicine reminder, and the optimization of its backend, including the integration with several payment gateways, have helped Medkart increase its market share and gain recognition as a reliable and affordable provider of generic medicines and healthcare products in India, Medkart has now become a well-funded and blooming e-commerce platform in the Indian market.
“As a startup, we needed a web development partner that could bring our ideas to life and deliver a robust and scalable website. Scaleupally went above and beyond our expectations. Their team of developers not only created a visually appealing website but also integrated advanced functionalities that have greatly enhanced our users’ experience. They were highly responsive to our feedback and provided valuable insights throughout the development process.”