Reiz Tech
Power BI-Driven Business Insights for an IT Services Leader
Sector
IT Services
Services
Business Intelligence & Dashboard Development
Team Size
4
Engagement
Dedicated Developer
Introduction
Reiz Tech is a fast-growing IT consulting firm based in Lithuania, offering solutions in custom software development, low-code platforms, and application management. As the company expanded, they faced challenges in tracking project time, cash flow, and marketing performance across multiple platforms. They needed a unified reporting system that could consolidate data and offer leadership real-time visibility into key business metrics.
To address this, we partnered with them to build a custom Power BI reporting suite that connected financial, operational, and digital marketing data, enabling faster, smarter decision-making.
Methodology and Solution
Our solution focused on seamlessly integrating multiple data sources while building interactive, self-service dashboards. Key components included:
- Cash Flow & Invoicing Reports: Designed visual dashboards tracking monthly inflows/outflows, pending invoices, and client-wise revenue breakdowns.
- Project Time Tracking: Implemented dashboards showing actual vs. estimated project hours to improve resource planning and profitability.
- Google Analytics Integration: Mapped visitor metrics, conversion funnels, and session trends to track website performance and user behavior.
- Social Media Campaign Analytics: Connected Facebook Ads and Google Ads to report on engagement, cost-per-click, and campaign ROI across time periods.
- Unified KPI View: Created a single view for C-level executives with dynamic filters for departments, timelines, and key indicators — combining finance, marketing, and operations in one place.
Results
- Real-Time Business Monitoring: Enabled leadership to track financial and performance data without delay or manual collation.
- Reduced Manual Effort: Eliminated 75%+ of repetitive Excel work through automation and centralized dashboards.
- Marketing Performance Optimization: Provided granular ad insights, helping teams optimize campaign spend and audience targeting.
- Improved Project Profitability: Time-tracking visualizations helped project teams identify scope creep and underutilized hours.
- Strategic Decision-Making: Empowered all departments to rely on data rather than intuition, improving forecasting and planning accuracy.
Conclusion
This collaboration helped Reiz Tech gain end-to-end visibility over their operations by converting scattered data into clear, visual narratives. From financial planning to digital performance, the dashboards have streamlined reporting and helped drive confident, data-informed decisions across the organization.
What our customers say
Partnering with ScaleupAlly has brought tremendous clarity and structure to our data processes. Their team quickly understood our goals and delivered dashboards that not only look great but provide real strategic value. From financial insights to marketing performance, the results have been actionable and immediate. Their responsiveness, technical expertise, and commitment to quality have made them a truly valuable partner for our growth journey.
