Nama
Streamlining Restaurant Operations with QR Ordering
Sector
Restaurant Marketplace
Services
Software Development
Team Size
6
Engagement
Scrum
Introduction
Nama is an intuitive restaurant marketplace platform designed to simplify digital menu browsing and food ordering in dine-in environments. It allows restaurants and hotels to onboard, upload detailed menus, and provide a seamless ordering experience to customers via QR code scanning. Each establishment is assigned a unique QR code that links diners directly to its digital menu and ordering interface.
In collaboration with ScaleupAlly, Nama was envisioned as a modern, contactless solution tailored for post-pandemic dining preferences. Our team focused on building a platform that is scalable, easy to use, and empowers restaurant staff with the tools to digitize operations effortlessly while elevating the customer experience.
Methodology and Solution
In collaboration with Nama, ScaleupAlly developed a user-centric platform optimised for restaurant operations. The key features of the solution include:
- Restaurant Onboarding: A streamlined sign-up and verification flow for hotels and restaurants to create accounts and manage their digital presence.
- Menu Management: A robust interface that allows restaurant staff to upload and manage detailed food and beverage menus, including pricing, item categorisation, and availability.
- QR Code Generation: Automatic generation of unique QR codes for each establishment upon onboarding, ensuring easy access to digital menus and order systems.
- Customer Interaction: Diners scan QR codes placed at tables to view the restaurant’s menu, select items, and place orders without needing physical menus or waitstaff intervention.
- Real-Time Order Routing: Orders placed through the platform are routed directly to the restaurant’s kitchen interface, minimising delays and improving service efficiency.
Results
- Operational Efficiency: Restaurants experienced up to a 40% reduction in order processing time due to real-time digital ordering.
- Improved Customer Experience: Guests reported greater convenience and satisfaction with self-service digital menus, leading to repeat business.
- Adoption and Growth: Within months of launch, dozens of restaurants had onboarded, with positive feedback on usability and performance.
- Hygiene and Safety: Touch-free ordering eliminated the need for shared menus, aligning with modern hygiene standards.
- Error Reduction: By enabling customers to place their own orders digitally, the platform reduced order errors by over 30%, enhancing accuracy and reducing food waste.
- Increased Order Value: Restaurants noticed a 15–20% increase in average order value, as the visual menu presentation encouraged more upsells and add-ons.
Conclusion
The collaboration between Nama and ScaleupAlly resulted in a seamless, tech-enabled restaurant marketplace solution that empowers hospitality businesses to digitise their service model. With streamlined onboarding, dynamic menu management, and contactless ordering, Nama is helping transform how diners interact with restaurants, enhancing efficiency, safety, and satisfaction. This project showcases ScaleupAlly’s capability to build scalable and impactful digital products for the F&B industry.
What our customers say
ScaleupAlly has been an exceptional partner in bringing Nama to life. Their understanding of digital product development and dedication to crafting intuitive user experiences were key to our successful launch. Thanks to their agile team and clear communication, we went from idea to execution swiftly. The platform has been well received by both restaurants and customers, and we’re excited to keep innovating together
