Aaloo App
Connecting Food Lovers Through Technology
Sector
Food Discovery & Social Media
Services
Mobile App Development
Team Size
5
Engagement
Agile
Introduction
Aaloo is a food discovery and social community platform designed to help people explore trending dishes, restaurants, and chefs around them. It combines map-based exploration with dual discovery modes — Place and Plate — so users can find not only where to eat but also what to eat. The platform creates a playful, community-driven experience through features like FoodPrints, chef profiles, and personalised avatars called TongueSign™.
ScaleupAlly partnered with Aaloo to bring this vision to life, delivering an interactive, gamified, and trend-sensitive platform that celebrates food culture and strengthens local culinary communities.
Methodology and Solution
ScaleupAlly built Aaloo’s app with key features designed for discovery, personalisation, and community:
- Trending Foods: Showcase viral dishes and restaurants with interactive tooltips and ratings.
- FoodPrints: A personal meal log celebrating users’ food journeys.
- Chef & Foodie Profiles: Rich profiles highlighting dishes, experiences, and food stories.
- TongueSign™: Custom avatars reflecting users’ flavor personalities (Teekha, Khatta, Chatpata, Namkeen, Meetha).
- Surveys & Reward System: Users earn in-app currency (“aaloo fries”) via profile completion and surveys.
- Leaderboard: Tracks fries earned and fosters friendly community competition.
- Restaurant Recommendations & Bucket Lists: Save restaurants directly from map apps into profiles.
- Social Search: Explore foodie profiles and connect with like-minded food lovers.
Results
- Improved Onboarding: Gamified rewards increased profile completion rates significantly.
- Higher Engagement: Plate mode and FoodPrints boosted dish exploration and personal food logging.
- Community Participation: Users actively earned and redeemed aaloo fries, driving in-app engagement.
- Trend Visibility: Trending food discovery encouraged repeat app visits and viral sharing.
- Social Connection: Foodie and chef profiles strengthened community interactions.
- User Retention: Bucket lists and saved restaurants kept users returning to plan future food experiences.
- In-App Economy: Reward system and leaderboard created a sustainable loop of contributions and participation.
Conclusion
Aaloo illustrates how technology can transform food discovery into a visual, social, and gamified experience. With ScaleupAlly’s expertise, the platform evolved into an engaging mobile-first solution that blends community, personalisation, and trend-sensitivity. By integrating discovery, logging, and rewards, Aaloo empowers foodies to connect, explore, and celebrate culinary culture in one seamless app. The result is a foundation for long-term growth in the FoodTech and social discovery space.
What our customers say
We wanted to create something fun, social, and truly different for food lovers, and ScaleupAlly made that possible. The team understood our vision and turned it into a platform where foodies can explore dishes, log meals, and engage in building communities. Features like FoodPrints, TongueSign™, and rewards have really resonated with our users. ScaleupAlly wasn’t just our development partner — they helped us craft an experience that makes food discovery exciting again.
